YouTube is an online video phenomenon and if you aren’t using it to promote yourself or your content online then you should really give it some thought. YouTube lets enterprises prove their products. Products that have a brand following or are part of an active community can use YouTube to talk with their customers.
YouTube lets enterprises show their products in play. This is specifically useful for companies which have few physical distribution outlets, which includes those who sell their products online. Companies that use YouTube to show their products include toy makers, theme entertainment parks and theatre industries.
Businesses that have fans or are part of a trending group can use YouTube to share and communicate with customers easily. Examples include bike retailers and active shops that share product launches, event video, video blogs and customer videos.
Some people use YouTube to build their reputation as an expert in their chosen niche. This might include uploading tutorials or tips to educate people about the benefits of their product .YouTube lets you attach (technically embed) videos in your website without increasing its size. This means you can attach videos in your website without slowing down your website or increase its overall size.
Showing your brand’s ‘personality’
YouTube gives you the chance to add flair and charm to your business image. Some businesses use YouTube to solve their customer’s problems. A video is an excellent way to discuss FAQ or help troubleshoot common problems with the product. It is better to have proactive strategies about troubleshooting because your competitors or the targeted audience can criticize your product for a single flaw and destroy your reputation.
Every day, people use search engines to solve their day-to-day problems. Anyone can use this opportunity to introduce their product as a solution and start earning.
Finding solutions to fix customers’ problem
Some enterprises use YouTube to fix problems of their customers. For example, they upload videos showing how to install and use their product, or upload ‘screen display’ video tutorials showing the use of a software.
In the end if you want to harness the internet to show your online presence and make your product go viral in the online community, YouTube videos are the way to go .The views,the comments, the likes are the final proof that you are the entity that rocks on and off the web (technically you or your product is popular and good)