Likes is the new world of marketing! If you like a post, a page, an image or a product you are giving it some social credibility on Facebook. If you have fan page of your own that is getting good hype then you must have seen a lot of people reading and interacting with your posts. And if that is developed to introduce your product or brand to the platform of social media then the big question is, does all of that social hype is leading to any sales?
Converting likes into sales is not easy, it takes a lot of effort and patience. The key is to learn the art of directing your followers to your sales pitch gently. There’s no direct way to convert a “Like” into a sale, so you need to use your Facebook page to develop relationships with your customers/clients and make it easy for them to find links back to your website where you give content about your chosen niche.
Once they’ve arrived, you can guide them further through your sales schemes (essentially your product) with the help of promotions and content describing every detail from product specification to product use and benefits,also including user testimonials to make your customer trust you more. But it all starts with the “Like.” Here are some strategies to help you convert social status of your Facebook business page to drive more traffic to your site and finally making a sale. But before we begin
There are two basic question that arises-:
1. How to engage your fans and build a reputation for your brand?
2. Once you have social credibility, how to turn it into sales?
First step get the social traction .But how?
Create Like vs. Share competition
Ask your fans to either like a post or share the post to vote. Fans can be motivated to participate in a mashup of two competing images and a small graphic representation of a like vs. share icon and also post a brief description telling fans how to participate.
Be original, unique as well as authentic
Being honest on Facebook shows fans who you really are i.e you get to engage with them at professional as well as personal level. Post unique and informative content on your page. Try to be the voice of your company in those regular posts.If you take care of the people in business then sales figure will take care of itself.
Your fans will only show up and interact with you if you make them participate on a regular basis.That can be done by optimizing your content on Facebook. Post things that are interesting to get people to Like and Comment with you and each other.You can even use the Facebook Adscheme to promote your content via paid advertising.
Ask them questions
Engaging customers in real life is same engaging them online. Starting the conversation is the key. “nowing what your target customer wants is the base of any marketing agenda, and questions are a great way to have your customers tell you what they’re looking for.
Now comes the tough part.
Likes + customer= sales duhhh. Calculator crashed.
Update your status with some content that shows the use of the products or services you’re selling in a entertaining way. Give a brief extract of your content(about your product/service) on your Facebook page, and link it to your site, making sure your site includes a quick and easy path for making a sale.
Offer Facebook exclusive coupons. Think outside the box – Give multiple products or services together to create a special Facebook fan-only offer and encourage your fans/customers to share it with their community of friends. Giving your fans unique and exclusive benefit is the only way to go and demonstrate the value of liking your page.
Keep a balance between fun and informative content(Most sophisticated part of the job) Posting fun content is always great way to entertain your fans. But if those posts are getting far more attention than the ones that will lead them back to your site then your hard work will flow down the drain .Finding a balance between work and play is necessary or your site ,your facebook page and essentially your sales will become dull just like Jack. But jokes apart ,remember being serious will not help you either.
Using Behind-the -curtains Facebook Posts
1. Employee Interviews and product preparation details –The people who made the product are just as important as the product itself. Make them experts and ask their opinion on the products and how they use them at home.
2. Customer Testimonials are your secret weapon
Testimonials that say your products are great, doesn’t inspire anyone to go out and buy it. Testimonials that discuss how a person used your products to solve a problem or made their life better gives the idea of better opportunity and life thus inspiring the customer to think .
Keep these strategies in mind and do follow and execute both aspects of marketing and then you’ll be on the path to success.
Because as they say
More Like = More business But only if you know how!!!