Social media marketing is an industry that is flourishing today. Marketing with the help of social media sites can enable small business to further their reach to more customers. Marketing with social media can bring exceptional success and following for your business and brand. In general social media marketing is a form of internet marketing that uses various social media networks to achieve marketing and branding of the product. Social media marketing mainly includes activities and events involving sharing of content, videos, and images for marketing purposes.
By using social networking sites like Facebook to promote a product we can make a product popular and increase its demand among the people. We can create hype about a product by increasing the number of likes it gets on a social networking site. Today, several organizations purchase Facebook likes to look more popular. Buying Facebook likes is a great way of boosting your social credibility and it can also be used to kick-start a business’s Facebook page.
Social Media Sites are no longer only social platforms, but they have become business oriented thus giving rise to a professional platform. Social and Professional networking is happening at the same place now at Social Media Sites.
Facebook is the place where people always keep an eye on new trends in the market as well as on new technology. This is the great aspect for business purpose. Any new product or existing product requires advertising to aware or give positive information of your product or business or any idea to the target customers and through social media sites we can get massive target customer base at one place. Not only that we also get more Facebook fans who will promote our Facebook page.
Social media site is the part of Online Marketing. As a marketing point of view we can see that, any product’s life starts at the marketing stage and ends at customer’s satisfaction. We need to do research before we place our product in the market and the Facebook is the best platform to conduct a research at the very first stage of our product’s life. Facebook can be a major variable for the sure success for your business. It is a new or modern way of marketing which is totally different from traditional marketing.
As per today’s scenario there are a large number of communities on these social networking sites which belongs to different groups and societies and they have different tastes and priorities. So we can advertise our product only on those communities which are target market for the business.
For instance if a marketer has a feminine product then he would post or advertise his product on women community on Facebook or on any other social media site. This will give new dimension to this particular product because through this type of targeted marketing we can get a large customer base at one place.
Just a step away…we should grab this opportunity and be a learning organization which is always ready to accept, change and seek new strategies to be the number one entity in the market. And social media sites are very beneficial and should be major component of your marketing strategy.
The various advantages of promotion using social networking site or Facebook are as follows :
1. Internet marketing campaigns are visibly more effective. Looking more reputable will make internet marketing campaigns more effective.
2. Networking sites like Facebook in particular has a wider target customer reach. Regardless of the age group of users that your business wants to target, Facebook can be a great way to reach them.
3. For specific market targeting, Facebook can be used because it collects a huge amount of demographic and personal information from its users. So with the help of this Information businesses can target specific customers based on the nature of their product.
4. For business to customer relationship Facebook is one way to create and foster a community around your company’s brand. It provides a two-way communication between the brand owners and its customers, while giving room to additional marketing plans.
On social networking sites like Facebook, business organizations use demographic data and “word of mouth” strategy to reach their target customers. Introduction of a new product in the market or brand promotion can be done by using Facebook fan pages. The fan pages on Facebook is promoted by gaining an engaging audience, that can be done by sharing of a page, likes and comments etc. As many marketing analyst say