Category Archives: Facebook Marketing

More desirable social media commitment

Gear up your Facebook, devote to Pinterest, get on Twitter –time to roll on to social media for hype your business.

Posting online about brands, business, work and content this is not only the things related to social media.

Keep an eye on what is said about your business and services, and get in touch with your clients, pleasing ever- growing wants of clients, for being at the limelight in social media.

Some of the points through which you can make more desirable social media commitments:

Give more time to your pages and channels

More updated, more time should be given for looking what your client’s wants, says and think about your product, business and services; it helps to make decisions about what changes need to do in your work or in brand.

Bring into play the social media tools

Tools paid or unpaid should be used in extra for the promotional advertisements, latest events, making urself more popular. Tweet, re tweet, liking on fan pages and increasing number of following give extraordinary results from customers.

Updated on various social networks

Social networking give you platform to promote your brand online so take full advantage by using different kind of networking site for marketing, like, instagram, facebook, Google+ and many more.

Profile on LinkedIn and fast pitch, focus

Profile created on business sites give you social appearance and get famous between other competitors.

Promotional deals, discount offers prizes

Through such kind of deals, come in public eye, people come to know about your brand and their qualities.

Knowledge, learning, leisure activity, gossips and chats

People who are internet savvy, they are searching for, one of these things; you can attract them through making such kinds of events which force them to be there on your page.

Connectivity with online users

It’s the main component for making business on top, getting great and strong relationship or networking will surely give a positive output from your clients.

If you satisfy your customers on their financial worth bases, definitely you will be their preferred one and it will increase your business, this can be possible through way of working and using of social media. Things like giving feedbacks, replying to their queries and understand their needs will make you stand different from others in this competitive world of business. So make yourself easier to find and connect worldwide through social media channels.

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EdgeRank : The Secret of Facebook Marketing

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Ask anyone and they will say Social media marketing is their biggest strength when it comes to digital marketing. And all this started with the emergence of Facebook. If you don’t know how the concept of social marketing works in Facebook then it’s a waste of your time, money and energy. So here we are to discuss more about that. We have heard a lot of buzz about the Edgerank algorithm. And if you really want to know, Facebook promotion is all about the EdgeRank but paid promotion also helps to target your promotion to your real and hardcore followers. But we are not going to discuss that aspect of Facebook here, it’s a discussion for another day.

 

What is EdgeRank algorithm?

 

How does it work and does it a play a key role in the promotion of your Brand/Company?

 

Every content is a source of a status update and every engagement with mentioned source is considered to be an “edge” and hence comes the concept of “EdgeRank”.

This  algorithm is used by Facebook to give rank to posts on a user’s ‘top status feed’ to display only those posts which deserve to be on top of the status update feed’ and the rest of the status feeds are sidelined or are given less preference.

Normally when a user logs in to Facebook there are many more posts destined to be displayed on a main page of the user but are not displayed because of the effect of this algorithm.

It is necessary for digital marketer to understand how the EdgeRank algorithm works. If you write posts according to the rules of the algorithm, then your posts will have a higher probability of being shown on the top of the news feed. This gives us the impression that it is very similar to Search Engine Optimization. In fact yes it is.

 

Understanding how the algorithm works is the key to changing your tactics. And this gives you an edge or advantage that will give a boost to your new marketing campaign.

So what is an ‘Edge’?

Let’s first start off with the name. I know it sounds cool but actually as we mentioned earlier every piece of content is considered as an “edge”.

In its entirety we can say that a status update, liking a status update, uploading a photo or anything new is kind of an edge. Basically, every engagement we have with Facebook that leads to a creation of a new piece of content is known as an Edge.

The EdgeRank formula is based on three things. And they are -:

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Affinity

Affinity is a stat or rating based on how close or friendly you are with someone. You’ve already seen this in play. If you interact or visit someone’s page on Facebook then it s natural that your timeline will have news feed full of the person you are interacting or following. Even if you comment on someone’s photos then you’ll notice that they are appearing in your feed more frequently. This is how affinity works in this algorithm.

Facebook seems to understand that you’ve sent a proactive relation to this particular individual or organization and that’s why the algorithm acknowledges this  relation or bond and begins to order the results in your newsfeed accordingly.

But it also has a reverse effect, the more someone appears in your status feed, the more there is a chance that you will develop affinity to that person, which will ultimately make their feed appear on your timeline.

But as a marketer you should be concerned about the rule of affinity because affinity works only one way. The inference is that, if you are checking out the profile of long lost buddy then that doesn’t mean that it will increase the probability of you appearing in their news feed.

Edge Weight

Edge Weight is the another part of the EdgeRank which decides which source of content has more weightage than other updates and thus which of them is more likely to be chosen to  appear in news feeds.

There are three types of content which are considered to have the highest Edge Weight and they are Videos, Photos, and Links. You should try to incorporate your content with these high weight elements in order to reach as many of your fans as possible

You also need to focus on the matter that each person’s Edge Weight is different, i.e. if some people love browsing and liking images then it is possible that they will have the same type of content appear in their feed than someone who doesn’t follow this practice at all. So just don’t start adding photos to every status update because it’s not possible to understand which types of object each of your follower favours.

So people who don’t often click on photos might prefer a link, a video or an old fashioned text status update. So consider that option as well.

So, clearly every type of element of Edge weight is important, but understanding the relative weights of each type of element will help you increase the power of any promotion or announcement you try to pitch across Facebook.

Recency

The last thing that you need to look into EdgeRank is recency, which can be actually described as the time decay. Facebook always focuses on the temporal characteristic of the content. In simpler terms recency means that something new has more probability  of  appearing  on the news feed than something old.

This implies that you should create edges (status updates) at the time when your target audience are actually using Facebook. This increases the chance that your content will reach to your audience and they will interact with it.

So How can you increase your EdgeRank

 

  • Interacting with your audience and getting them to respond back is the best way to have a great affinity between them and you.
  • If you have an important product launch or new announcement coming up then first, you need increase the affinity between your followers and you ahead of the event. For this you can start a debate on a exciting and engaging topic reeling them in so that lots followers contribute and follow what you have to say next.
  • Where, When, Why, Would and various other question type tags begs your fans curiosity and have an exponential effect on likes and comments the ultimate source of user engagement.
  • Images Videos and Links have a higher than average weighting so they should be part of your posting plans.
  • Also maintain a schedule based upon the timing of the highest user engagement. Studying and analyzing these figures will give you all the edge you are gonna need in Facebook Marketing.

 

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