Social media marketing is an industry that is flourishing today. Marketing with the help of social media sites can enable small business to further their reach to more customers. Marketing with social media can bring exceptional success and following for your business and brand. In general social media marketing is a form of internet marketing that uses various social media networks to achieve marketing and branding of the product. Social media marketing mainly includes activities and events involving sharing of content, videos, and images for marketing purposes.
By using social networking sites like Facebook to promote a product we can make a product popular and increase its demand among the people. We can create hype about a product by increasing the number of likes it gets on a social networking site. Today, several organizations purchase Facebook likes to look more popular. Buying Facebook likes is a great way of boosting your social credibility and it can also be used to kick-start a business’s Facebook page.
Social Media Sites are no longer only social platforms, but they have become business oriented thus giving rise to a professional platform. Social and Professional networking is happening at the same place now at Social Media Sites.
Facebook is the place where people always keep an eye on new trends in the market as well as on new technology. This is the great aspect for business purpose. Any new product or existing product requires advertising to aware or give positive information of your product or business or any idea to the target customers and through social media sites we can get massive target customer base at one place. Not only that we also get more Facebook fans who will promote our Facebook page.
Social media site is the part of Online Marketing. As a marketing point of view we can see that, any product’s life starts at the marketing stage and ends at customer’s satisfaction. We need to do research before we place our product in the market and the Facebook is the best platform to conduct a research at the very first stage of our product’s life. Facebook can be a major variable for the sure success for your business. It is a new or modern way of marketing which is totally different from traditional marketing.
As per today’s scenario there are a large number of communities on these social networking sites which belongs to different groups and societies and they have different tastes and priorities. So we can advertise our product only on those communities which are target market for the business.
For instance if a marketer has a feminine product then he would post or advertise his product on women community on Facebook or on any other social media site. This will give new dimension to this particular product because through this type of targeted marketing we can get a large customer base at one place.
Just a step away…we should grab this opportunity and be a learning organization which is always ready to accept, change and seek new strategies to be the number one entity in the market. And social media sites are very beneficial and should be major component of your marketing strategy.
The various advantages of promotion using social networking site or Facebook are as follows :
1. Internet marketing campaigns are visibly more effective. Looking more reputable will make internet marketing campaigns more effective.
2. Networking sites like Facebook in particular has a wider target customer reach. Regardless of the age group of users that your business wants to target, Facebook can be a great way to reach them.
3. For specific market targeting, Facebook can be used because it collects a huge amount of demographic and personal information from its users. So with the help of this Information businesses can target specific customers based on the nature of their product.
4. For business to customer relationship Facebook is one way to create and foster a community around your company’s brand. It provides a two-way communication between the brand owners and its customers, while giving room to additional marketing plans.
On social networking sites like Facebook, business organizations use demographic data and “word of mouth” strategy to reach their target customers. Introduction of a new product in the market or brand promotion can be done by using Facebook fan pages. The fan pages on Facebook is promoted by gaining an engaging audience, that can be done by sharing of a page, likes and comments etc. As many marketing analyst say
Ask anyone and they will say Social media marketing is their biggest strength when it comes to digital marketing. And all this started with the emergence of Facebook. If you don’t know how the concept of social marketing works in Facebook then it’s a waste of your time, money and energy. So here we are to discuss more about that. We have heard a lot of buzz about the Edgerank algorithm. And if you really want to know, Facebook promotion is all about the EdgeRank but paid promotion also helps to target your promotion to your real and hardcore followers. But we are not going to discuss that aspect of Facebook here, it’s a discussion for another day.
What is EdgeRank algorithm?
How does it work and does it a play a key role in the promotion of your Brand/Company?
Every content is a source of a status update and every engagement with mentioned source is considered to be an “edge” and hence comes the concept of “EdgeRank”.
This algorithm is used by Facebook to give rank to posts on a user’s ‘top status feed’ to display only those posts which deserve to be on top of the status update feed’ and the rest of the status feeds are sidelined or are given less preference.
Normally when a user logs in to Facebook there are many more posts destined to be displayed on a main page of the user but are not displayed because of the effect of this algorithm.
It is necessary for digital marketer to understand how the EdgeRank algorithm works. If you write posts according to the rules of the algorithm, then your posts will have a higher probability of being shown on the top of the news feed. This gives us the impression that it is very similar to Search Engine Optimization. In fact yes it is.
Understanding how the algorithm works is the key to changing your tactics. And this gives you an edge or advantage that will give a boost to your new marketing campaign.
So what is an ‘Edge’?
Let’s first start off with the name. I know it sounds cool but actually as we mentioned earlier every piece of content is considered as an “edge”.
In its entirety we can say that a status update, liking a status update, uploading a photo or anything new is kind of an edge. Basically, every engagement we have with Facebook that leads to a creation of a new piece of content is known as an Edge.
The EdgeRank formula is based on three things. And they are -:
Affinity is a stat or rating based on how close or friendly you are with someone. You’ve already seen this in play. If you interact or visit someone’s page on Facebook then it s natural that your timeline will have news feed full of the person you are interacting or following. Even if you comment on someone’s photos then you’ll notice that they are appearing in your feed more frequently. This is how affinity works in this algorithm.
Facebook seems to understand that you’ve sent a proactive relation to this particular individual or organization and that’s why the algorithm acknowledges this relation or bond and begins to order the results in your newsfeed accordingly.
But it also has a reverse effect, the more someone appears in your status feed, the more there is a chance that you will develop affinity to that person, which will ultimately make their feed appear on your timeline.
But as a marketer you should be concerned about the rule of affinity because affinity works only one way. The inference is that, if you are checking out the profile of long lost buddy then that doesn’t mean that it will increase the probability of you appearing in their news feed.
Edge Weight is the another part of the EdgeRank which decides which source of content has more weightage than other updates and thus which of them is more likely to be chosen to appear in news feeds.
There are three types of content which are considered to have the highest Edge Weight and they are Videos, Photos, and Links. You should try to incorporate your content with these high weight elements in order to reach as many of your fans as possible
You also need to focus on the matter that each person’s Edge Weight is different, i.e. if some people love browsing and liking images then it is possible that they will have the same type of content appear in their feed than someone who doesn’t follow this practice at all. So just don’t start adding photos to every status update because it’s not possible to understand which types of object each of your follower favours.
So people who don’t often click on photos might prefer a link, a video or an old fashioned text status update. So consider that option as well.
So, clearly every type of element of Edge weight is important, but understanding the relative weights of each type of element will help you increase the power of any promotion or announcement you try to pitch across Facebook.
The last thing that you need to look into EdgeRank is recency, which can be actually described as the time decay. Facebook always focuses on the temporal characteristic of the content. In simpler terms recency means that something new has more probability of appearing on the news feed than something old.
This implies that you should create edges (status updates) at the time when your target audience are actually using Facebook. This increases the chance that your content will reach to your audience and they will interact with it.
Happy belated birthday Facebook. I know I am late (probably slow too) but I gonna wish and write it anyway. It all began exactly 10 years ago in the afternoon of Wednesday, February 4, 2004 and now Facebook is 10 years old and still going strong. In 2004, Facebook had a million users, and it all began in the US colleges where Facebook was born. And now it has grown like a virus (no pun intended). Today it has nearly 1.2 billion users 900 times the users it originally had in the beginning. And anyone with an internet connection and the age over 12 can use Facebook, as it is available in almost every country, in 70 languages.
Half of the US population is on Facebook and that is saying something about the power and influence of a social networking site over the lives of US citizens. Even when two billion people are online in the world, 1 in every 3 online users are on Facebook. And not only that the stats show that 1 in every 7 minutes spent online by internet users all around the world is on Facebook.
Facebook’s users nearly spend about 8-9 hours on the network per month. Or nearly 23-24 minutes every day.
If you want to talk about connections or the closeness of the people online all around the world then you would love to hear this, that on an average there is only 3.74 degrees of separation between two Facebook users.
Forget about the users for a second and think about how much data would that be? Facebook takes more than 100 petabytes of storage to store your personal life on the web which includes your photos, videos and status updates. That size of data would be even larger than some of the biggest libraries in the world. For instance it is 100,000 times bigger than the Library of Congress.
That’s really a lot of data .All that data does really raise concern of the privacy of nearly 1.2 billion people on Facebook. Facebook has a data record of every user categorized in 47 categories. And if you consider it for a moment some may amount that to over 1,000 pages of a book about their life if they tried to print it all out. That could be used to write biographies of the people if you want to. Your past, your present and your future will always will leave a digital print of your existence and you will be remembered in the history of the digital world forever because of Facebook’s timeline presentation of people’s life. It also uses a lot of that data to sell highly targeted advertisements.
When it all began my friends use to ask me how Facebook earns money because if a thing grows out to be this big it gotta be earning a lot of money. And I used to be confounded at the time, but when I did research on the subject I was astonished to see the figures. Facebook does make a lot of money.
• In 2005, Facebook had a revenue stream of around 50 million dollars.
• In 2009, that figure soared and got raised to nearly 777 million dollars.
• In 2011, they reached the mark of billion dollars .They had a revenue stream of approximately 3.7 billion dollars at that time. Can you even imagine that?
That’s like five times increase in just 2 years between 2009 and 2011,.
• And the now the marketing fact is, all that cash comes from advertising. I never would have predicted that thing ever at that time.
• But now the modern times have given rise other income sources to Facebook like games and apps which are money earner niches as well.
Now on a more serious note, what if Facebook just stops growing and gaining new users?
In 2009, its growth was approximately 22.8% in the quarter charts. But in 2012 the figures dropped down to as low as 6.6%.
Facebook is not number one social networking site everywhere in the world. For instance, in Russia, the top social media site is vKontakte.
Facebook’s markets (its users and its appeal to the audience) have become saturated, and most people in the Western side of the hemisphere who might use Facebook already do. So to keep growing, it needs to find millions of new users somewhere else.
And where would it find its new users?
According to the new stats Facebook and twitter are loosing followers especially teens. Teens see Facebook as a place only for mom and dad, they’re likely to adopt a new hang out online of their own. And, Facebook may go the way of Myspace and the dinosaurs and become extinct. But buying whats app was a bold move on Mark Zuckerberg’s part. And that too for 19 billion dollars. Phewww…that’s steep.
I think with the phenomena of dark sharing prevailing the web now Facebook will need to make some drastic changes to come on top again. Because people are becoming more paranoid about sharing their life on Facebook and are resorting more towards private sharing and messaging.
What’s your opinion ? What do you think will happen? Is there a definite chance that Facebook will bounce back?
Mobile marketing is the next new thing and it is getting big and will continue to grow bigger.Developing a mobile SEO strategy will give your company a competitive edge. Recent studies suggest that nearly 74 % people use a search engine to buy things online and that 83 percent of mobile users make the purchase within that day. Not only that the majority of people use mobile to view and update status on social networking sites .I think it’s totally gonna bring about a revolutionary change in the field of business and marketing. The rise of smartphones has contributed a lot to this emerging interest in mobile marketing.
Mobile Marketing is definitely different from the basic internet marketing. And we need a completely different strategy to succeed. The existence of strong mobile content to attract users is still rare and that leads to new doors being opened for a lot of speculation and experiments about the right way of doing mobile marketing. Here are some essential strategies that you can use to ensure that mobile marketing is done the right way. And I need to beg for your attention because this is a long one guys but I promise you one thing you will emerge from this one “enlightened”.
User experience is the first thing you need to focus on.
User experience which is all about your mobile user interface is the important parameter when we consider to develop a mobile marketing strategy in 2014.If the user interface is simple, flexible and attractive enough then it can engage a lot of visitors, which will be good for the rankings too. And this in return will give rise to the possibility of more sales conversions. When Google itself is making a decisive step to improve mobile user experience, then it becomes paramount for businesses to align themselves with this goal and plan their mobile marketing strategy accordingly.
You also need to consider the time factor.
The time parameter is crucial in mobile searching than its desktop counterparts. When you try to observe the comparison between Desktop (and even tablets) and mobile you will notice that casual search is conducted in desktop computers because people have some time and the liberty to view results carefullybut mobile searches occur spontaneously and can be done randomly even in the middle of people’s conversations. And that’s why they need exceptionally quick responses. For best results you need to provide instant response and good search functionality on your website, and you will also need to work on performance issues. Less than one second load time is the ideal response. Page load speeds can have a great effect on user-experience and that’s why needs to be considered.
Different strategies are needed for different types of websites.
Mobile Optimization depends on the type of website you have and upon the target audience demographics interested in it. Options available for such type of optimization are given below.
Web design aspect of your website needs to be optimized for mobile devices.
Utility and layout of a website have a deep impact on the site’s ability to engage potential users and convert them, especially mobile users who have a smaller interface. You need to provide the content in an interesting and digestible form. Big buttons, simple action commands and more flexibility will make the ultimate difference you need to capture the attention of your clients. The debate on which is the best design option is still ongoing between responsive and dedicated mobile site. But there are pros and cons to both types, and the answer depends on the terms of usability and design you want to provide to your customers. In my opinion usability always trumps design, and unnecessary design should be eliminated in consideration of a flexible user interface. Extensive design can make your site appear cluttered and complicated on mobile devices and this can also slow down the page load speed. So design smartly and consider all the factors for an effective optimization.
Consider conversational & Voice Search because they are necessary.
The Hummingbird update gives a lot of room to voice and natural language searches.People use different type of search queries on their mobile devices than they do on computers normally. And they also sometimes use different search methods. So when people do voice searches, they usually search their query in the form of a question, so voice search queries can be longer than an average search.Jump up on this tip and try to include geographic indicators in your content (gives localization). And also create more content that answers FAQ that you can expect your customers to ask.
Now we know these elements can lead to success of mobile marketing in 2014. But we should consider mobile marketing as an intricate part of digital marketing because getting exposure and traffic is what we are here for. The more sources there are the better and therefore we should try every approach there is. Consumers use various source of devices to find the products and services that interest them. A marketing strategy that gives consumers the opportunity to find your products or services and provide a great user-experience regardless of source will be the most effective marketing strategy in 2014.
Sam Fischer is a Marketing Executive who also specializes in Social media marketing. He likes to write about marketing strategies and the marketing world.He lives in Austin,Texas. And he has a passion for music and new things that doesn’t bore him.
Likes is the new world of marketing! If you like a post, a page, an image or a product you are giving it some social credibility on Facebook. If you have fan page of your own that is getting good hype then you must have seen a lot of people reading and interacting with your posts. And if that is developed to introduce your product or brand to the platform of social media then the big question is, does all of that social hype is leading to any sales?
Converting likes into sales is not easy, it takes a lot of effort and patience. The key is to learn the art of directing your followers to your sales pitch gently. There’s no direct way to convert a “Like” into a sale, so you need to use your Facebook page to develop relationships with your customers/clients and make it easy for them to find links back to your website where you give content about your chosen niche.
Once they’ve arrived, you can guide them further through your sales schemes (essentially your product) with the help of promotions and content describing every detail from product specification to product use and benefits,also including user testimonials to make your customer trust you more. But it all starts with the “Like.” Here are some strategies to help you convert social status of your Facebook business page to drive more traffic to your site and finally making a sale. But before we begin
There are two basic question that arises-:
1. How to engage your fans and build a reputation for your brand?
2. Once you have social credibility, how to turn it into sales?
First step get the social traction .But how?
Create Like vs. Share competition
Ask your fans to either like a post or share the post to vote. Fans can be motivated to participate in a mashup of two competing images and a small graphic representation of a like vs. share icon and also post a brief description telling fans how to participate.
Be original, unique as well as authentic
Being honest on Facebook shows fans who you really are i.e you get to engage with them at professional as well as personal level. Post unique and informative content on your page. Try to be the voice of your company in those regular posts.If you take care of the people in business then sales figure will take care of itself.
Your fans will only show up and interact with you if you make them participate on a regular basis.That can be done by optimizing your content on Facebook. Post things that are interesting to get people to Like and Comment with you and each other.You can even use the Facebook Adscheme to promote your content via paid advertising.
Ask them questions
Engaging customers in real life is same engaging them online. Starting the conversation is the key. “nowing what your target customer wants is the base of any marketing agenda, and questions are a great way to have your customers tell you what they’re looking for.
Now comes the tough part.
Likes + customer= sales duhhh. Calculator crashed.
Update your status with some content that shows the use of the products or services you’re selling in a entertaining way. Give a brief extract of your content(about your product/service) on your Facebook page, and link it to your site, making sure your site includes a quick and easy path for making a sale.
Offer Facebook exclusive coupons. Think outside the box – Give multiple products or services together to create a special Facebook fan-only offer and encourage your fans/customers to share it with their community of friends. Giving your fans unique and exclusive benefit is the only way to go and demonstrate the value of liking your page.
Keep a balance between fun and informative content(Most sophisticated part of the job) Posting fun content is always great way to entertain your fans. But if those posts are getting far more attention than the ones that will lead them back to your site then your hard work will flow down the drain .Finding a balance between work and play is necessary or your site ,your facebook page and essentially your sales will become dull just like Jack. But jokes apart ,remember being serious will not help you either.
Using Behind-the -curtains Facebook Posts
1. Employee Interviews and product preparation details –The people who made the product are just as important as the product itself. Make them experts and ask their opinion on the products and how they use them at home.
2. Customer Testimonials are your secret weapon
Testimonials that say your products are great, doesn’t inspire anyone to go out and buy it. Testimonials that discuss how a person used your products to solve a problem or made their life better gives the idea of better opportunity and life thus inspiring the customer to think .
Keep these strategies in mind and do follow and execute both aspects of marketing and then you’ll be on the path to success.
Because as they say
More Like = More business But only if you know how!!!
Internet marketers in 2013 struggled to keep in sync with all the changes made by Google in its algorithm which dramatically affected their SERp.
Every time marketers strategize and recuperate from one Google update, there’s another one down the road, as if it was a game of Whac-a-Mole. But if we were to predict the new strategies of Internet Marketing (by that we are referring to SEO) then what will they be .Lets have a look here for an interesting discussion.
SEO is not dead but it is certainly evolving The algorithm dictating the search engine result may seem to have made some of the SEO techniques obsolete but new techniques are emerging and replacing old ones and SEO is still thriving in it’s midst. SEO will always be the ultimate tool to market content.
Content marketing – We have mugged up the slogan that “Content is the mother of all king there is” and I think it’s high time that everyone accepted it .We need to create fresh, detailed and unique content to impress Google as well as our users because spamming(Content spinnig) seem to have become a lost trade. And if you are caught you will pay it with your website.(getting it penalized)
SEO basics is still considered – Content is the new way to optimize your website and gain traction. But you still have to optimize your site through keyword research and basic on-page SEO. Keyword research, is still just as important as it was before.
Social presence will be more important than search Search rankings and the SEO still matter. And It’s still beneficial to put your efforts into SEO. But having a strong social dominance on social networking sites is becoming more and more reliable in driving referral traffic and building brand awareness among people.
Mobile marketing will be next new thing- Nearly 35-39 percent of emails are now viewed on a mobile device. Email marketing has always been the priority for successful marketers because email marketing is all about targeting the real customers who get unnoticed in the usual scheme of things. But now not only we need to optimize our websites for a mobile interface but we also need to update our mobile marketing techniques in sync with the mobile users. Beside that Smartphone users are still increasing and getting in demand. So I guess we would have to focus on that, such as we can build interactive mobile apps that will help clients and customers.
Local SEO will be more helpful– Google and Bing continue their trend of localizing search results. Focusing on aligning our strategy to optimize our website for local searches will eventually boost traffic on a local level. This is good for local businesses but will cause the death of the ‘national’ search in many aspects.
Natural language queries will be given more preference – Hummingbird is an entirely new algorithm being used by Google to decide which pages to select for their search results. When you typed a search phrase, Google would give preference to pages that had that exact phrase on them. The problem with this was that it encouraged copywriters and webmasters to “stuff” their pages with repetitions of their target phrases, trying to make their pages appear to be the “most relevant” for the phrase.
Hummingbird removes that temptation, by taking into account synonyms and near matches to the phrase. Now, a page that is written in more natural language, with variations and synonyms instead of many repetitions of the same phrase over and over, will get preference in being selected for the search results.
The idea is to try to reward better, more natural writing and discourage stilted, unnatural-sounding keyword-stuffed copy.
Evolution of SEO – The amalgam of SEO and traditional public relations will represent a new SEO trend, taking the name “digital PR”. Internet Marketing (SEO) will become a part of Marketing communications and PR department. This will create more job opportunities, so fellow marketers don’t worry when you listen rumours that SEO is dead .It may change its clothes and camouflage itself into a new identity but believe me its alive and kicking hard.
Link building is just another form of business networking. There’s been wide speculation that link building has become obsolete because of the current guidelines of Google webmaster. The reasoning behind this is understandable, but It’s not entirely true. It comes down to the types of links we try to build for a website and the intent behind acquiring the link that matters. If you are building high quality backlinks right to your niche then you don’t need to worry.
Schema markup will earn its place-HTML is the web coding language that has been used since the beginning of the internet. The latest version, HTML 5, includes HTML tags that helps search engines understand structured data. (These tags are cataloged and referenced in Schema.org.) Structured data helps the search engines understand the different elements of a page, such as articles, events and local address information in more flexible manner.
In 2013 many things changed and all old and evil things that should have died were buried by updation in Google algorithms. But in 2014 SEO will be all about what it always should’ve been about. Creating a responsive design website, developing a content marketing strategy, engaging in social advertising, making sure our website is technically perfect and user friendly.
Sam Fischer is a Marketing Executive who also specializes in Social media marketing. He likes to write about marketing strategies and the marketing world.He lives in Austin,Texas. And he has a passion for music and new things that doesn’t bore him.