Tag Archives: Social Media Marketing

Importance of Social Media for Successful business

Wants to be known by everyone, get brand promotion through social media

Media and business connected hand in hand, social media one of the finest and the fastest technique to connect to your targeted audience and increasing number of audience.

It’s the time of online branding; use of social media is in hype, if wants connectivity worldwide, this is the option through which you will easily connect to any corner of the world and promote your business.

If you want fast publicity with less of expenses and real fan followers there are many sites through which get your business at the leading position. Facebook, twitter, LinkedIn, Pinterest, Google+, Tumblr, YouTube some of the major sites where, getting popular your online branding is easy, simple and secure. Even, nowadays, it’s a trend and essential to be known through social media.

Get real facebook fans and followers

Significance of social media in successful business

  • Growth in publicityGet acknowledged and advertise brand is the easiest form and can be accessible and smooth.

    Being in the limelight in such competition can be possible.

    Handling and controlling online image is a toughest part with any promotional technique and social media give this opportunity with speedy and valuable way.

    Trading and promoting, marketing is more accessible, clear and authentic.

  • Boost traffic When you are online and active updating links, sharing them, then with the help of social media you get the chance to boost traffic to your website. Booming web based platform will always develop the number of traffic on your website, which playing a necessary fundamental role in your trend channel.
  • Gain genuine fans and followers

    Social media, nowadays called cool way to get in touch with each other, and in today’s fast life, it’s the better option for networking called it business or social, for any kind of news, information living being have this popular source, since for your marketing surely you get real Facebook fans and followers.

    Feedback is easier to get by Facebook, twitter and other social media sites.

  • Build up search ranking

    Making your presence more permanent is not so complicated and painful, by more of tweets, retweets, likes, sharing, and the popularity increase more and more, and posting content and choosing effective keywords can generate better result and the outcome will be prior place in search ranking giving you profitable results for your business.

  • Cut down cost expenses

    For making yourself famous with advertising and publicity is not reasonable when comes to social media, as there are many services which are even not chargeable, they have free of cost and service have some charges in such online competition, surely get low cost schemes to promote yourself.

  • Enhanced sales and marketing 

    Being better known and wants to come in the public eye for getting doubled sales, profits and increase your marketing, social media gives you vast options which give recognized name in the market and increase in sales.

    You can make your content, images and videos, hype with the help of social media marketing through sharing it and through all this it’s possible to have a successful business.

Millions and millions of people use social media to get in touch for business and social connection; this is like the big giant where there are many preferences endorsing your brand and get in spot line.

 

 

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Google + for Business What You Need To Know?

Google + for your Business

Is Google + the way to go?

Interesting question! Why should we create an account on Google+?  Well for one reason straight that it has a direct and indirect connection to Google. And if we think for a second, we will see that YouTube, Google+ profiles have the advantage to get ranked or indexed by Google. Not only that you also increase the probability of getting targeted visitors from Google’s organic SERP if you have a Google Plus account. In case of Facebook we have “likes”, but Google has invented a new scheme of fan following by introducing “+1” votes. The more +1’s your page has the more cred your page gets because of your fan following. Plus ones are kind of social signals that let Google know that the content you’re sharing is being read and shared. Not only that profiles and pages on Google+ have a major impact on search engine rankings. So I am going to tell you some ideas and tricks that will show you some ways of how you can use Google plus for business. And there is the added benefit that you will increase the authority and influence of your company. Your brand will have more exposure and you will boost your search engine rankings.

Your Google Plus Profile

There is a About section that exist in your Google+ profile. Using this gives you the opportunity to write about your business and let people know what you are all about. You can introduce all kinds of products and services that you offer. This content will be used by Google as your page’s meta description and it will be shown in the search results as well. You can give links in the introduction content that will act as a backlink to different pages of your site. You can also use anchor text keywords which would be nice, but try to avoid keyword stuffing because it will only harm your website.

 Link Building

If you have profiles on other social media sites like Facebook, Instagram or Pinterest, then you MUST add them to the links section of your Google+ profile as well. It is the most effective way to get a little more link juice and equity from Google by having your social profiles included in your profile.

Add people to your Google+ circle

You can pretty easily find people to add to your circles based on common interest and this can done with the help of Google’s search feature. This is just like Twitter, where if you add someone to your Google+ circle then they will follow you back. And by doing so you increase your chance of more exposure when you start sharing your unique and informative content with the world!

Google Plus and PageRank

The posts that are updated on Google are crawled and indexed instantly. Google treats profile and pages on Google + just like “normal” websites, so they also have a PageRank and are just as powerful as other websites if we consider them in terms of ranking. Websites with higher PageRank will definitely rank higher for search keyword terms in comparison with those which have lower PageRank. And thus it can concluded that higher PageRank pages have more authority/equity and they pass this to sites to whom they are linked.

Google-business-card,0-5-254021-13

Key points that needs to be considered.

  • When a link is shared on Google+, the anchor text used in the post becomes the title of the post that is being shared.
  • Only shared links (the links that reside underneath your post) are followed. Links in the body of the post are strictly “no follow”, so they don’t have any authority.
  • Most of the links present on the Google+ “About” page are “do follow” and they do pass link equity or authority.
  • Images that are uploaded don’t have any authority. Attractive images may increase the popularity of a post and your click-through rates will soar, but these posts also do not have any authority.

Google Plus provides all the Web influence you need

If you have a large Google+ network then it will definitely help you directly or indirectly influence the SERP of the people who have added you in their circles (friends, acquaintances, family or else). Google Authorship is a very powerful tool that can help people to connect content creators to the content that they create.

Need to hangout, it will be good for you

This essentially provides you with a video chatroom where Google+ users participate in live and sometimes spontaneous video chats. Hangout is open to anyone who is in your Circle. Invitation can be offered to friends via email, or chat can be left public so that anyone can choose to pop in if he/she is interested in participating in that discussion. The necessary thing is that people who participate must have a webcam, mic and a Google+ profile. For the purpose of conducting your business socially, there are some ways that Google+ Hangouts can be integrated into your online marketing strategy. Some of them are as follows-:

  • Online Meetings
  • Customer support service
  • Online Video Show or Vlog
  • Press Release and Announcements

It doesn’t matter whether you believe that creating Google Plus profile is a hit or a miss opportunity, but it is an effective tool to promote your business and it certainly gives you an edge over your competitors. I hope this has convinced you to join Google Plus and use it because in the long run, I think Google + profiles especially Google authority will be a large part of Google’s algorithm. And it will used to determine how high to rank your website on the search engine.

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EdgeRank : The Secret of Facebook Marketing

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Ask anyone and they will say Social media marketing is their biggest strength when it comes to digital marketing. And all this started with the emergence of Facebook. If you don’t know how the concept of social marketing works in Facebook then it’s a waste of your time, money and energy. So here we are to discuss more about that. We have heard a lot of buzz about the Edgerank algorithm. And if you really want to know, Facebook promotion is all about the EdgeRank but paid promotion also helps to target your promotion to your real and hardcore followers. But we are not going to discuss that aspect of Facebook here, it’s a discussion for another day.

 

What is EdgeRank algorithm?

 

How does it work and does it a play a key role in the promotion of your Brand/Company?

 

Every content is a source of a status update and every engagement with mentioned source is considered to be an “edge” and hence comes the concept of “EdgeRank”.

This  algorithm is used by Facebook to give rank to posts on a user’s ‘top status feed’ to display only those posts which deserve to be on top of the status update feed’ and the rest of the status feeds are sidelined or are given less preference.

Normally when a user logs in to Facebook there are many more posts destined to be displayed on a main page of the user but are not displayed because of the effect of this algorithm.

It is necessary for digital marketer to understand how the EdgeRank algorithm works. If you write posts according to the rules of the algorithm, then your posts will have a higher probability of being shown on the top of the news feed. This gives us the impression that it is very similar to Search Engine Optimization. In fact yes it is.

 

Understanding how the algorithm works is the key to changing your tactics. And this gives you an edge or advantage that will give a boost to your new marketing campaign.

So what is an ‘Edge’?

Let’s first start off with the name. I know it sounds cool but actually as we mentioned earlier every piece of content is considered as an “edge”.

In its entirety we can say that a status update, liking a status update, uploading a photo or anything new is kind of an edge. Basically, every engagement we have with Facebook that leads to a creation of a new piece of content is known as an Edge.

The EdgeRank formula is based on three things. And they are -:

facebook-edgerank

Affinity

Affinity is a stat or rating based on how close or friendly you are with someone. You’ve already seen this in play. If you interact or visit someone’s page on Facebook then it s natural that your timeline will have news feed full of the person you are interacting or following. Even if you comment on someone’s photos then you’ll notice that they are appearing in your feed more frequently. This is how affinity works in this algorithm.

Facebook seems to understand that you’ve sent a proactive relation to this particular individual or organization and that’s why the algorithm acknowledges this  relation or bond and begins to order the results in your newsfeed accordingly.

But it also has a reverse effect, the more someone appears in your status feed, the more there is a chance that you will develop affinity to that person, which will ultimately make their feed appear on your timeline.

But as a marketer you should be concerned about the rule of affinity because affinity works only one way. The inference is that, if you are checking out the profile of long lost buddy then that doesn’t mean that it will increase the probability of you appearing in their news feed.

Edge Weight

Edge Weight is the another part of the EdgeRank which decides which source of content has more weightage than other updates and thus which of them is more likely to be chosen to  appear in news feeds.

There are three types of content which are considered to have the highest Edge Weight and they are Videos, Photos, and Links. You should try to incorporate your content with these high weight elements in order to reach as many of your fans as possible

You also need to focus on the matter that each person’s Edge Weight is different, i.e. if some people love browsing and liking images then it is possible that they will have the same type of content appear in their feed than someone who doesn’t follow this practice at all. So just don’t start adding photos to every status update because it’s not possible to understand which types of object each of your follower favours.

So people who don’t often click on photos might prefer a link, a video or an old fashioned text status update. So consider that option as well.

So, clearly every type of element of Edge weight is important, but understanding the relative weights of each type of element will help you increase the power of any promotion or announcement you try to pitch across Facebook.

Recency

The last thing that you need to look into EdgeRank is recency, which can be actually described as the time decay. Facebook always focuses on the temporal characteristic of the content. In simpler terms recency means that something new has more probability  of  appearing  on the news feed than something old.

This implies that you should create edges (status updates) at the time when your target audience are actually using Facebook. This increases the chance that your content will reach to your audience and they will interact with it.

So How can you increase your EdgeRank

 

  • Interacting with your audience and getting them to respond back is the best way to have a great affinity between them and you.
  • If you have an important product launch or new announcement coming up then first, you need increase the affinity between your followers and you ahead of the event. For this you can start a debate on a exciting and engaging topic reeling them in so that lots followers contribute and follow what you have to say next.
  • Where, When, Why, Would and various other question type tags begs your fans curiosity and have an exponential effect on likes and comments the ultimate source of user engagement.
  • Images Videos and Links have a higher than average weighting so they should be part of your posting plans.
  • Also maintain a schedule based upon the timing of the highest user engagement. Studying and analyzing these figures will give you all the edge you are gonna need in Facebook Marketing.

 

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My Perspective at Facebook “The God of Social Media”

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Happy belated birthday Facebook. I know I am late (probably slow too) but I gonna wish and write it anyway. It all began exactly 10 years ago in the afternoon of Wednesday, February 4, 2004 and now Facebook is 10 years old and still going strong. In 2004, Facebook had a million users, and it all began in the US colleges where Facebook was born. And now it has grown like a virus (no pun intended). Today it has nearly 1.2 billion users 900 times the users it originally had in the beginning. And anyone with an internet connection and the age over 12 can use Facebook, as it is available in almost every country, in 70 languages.
Half of the US population is on Facebook and that is saying something about the power and influence of a social networking site over the lives of US citizens. Even when two billion people are online in the world, 1 in every 3 online users are on Facebook. And not only that the stats show that 1 in every 7 minutes spent online by internet users all around the world is on Facebook.
Facebook’s users nearly spend about 8-9 hours on the network per month. Or nearly 23-24 minutes every day.
If you want to talk about connections or the closeness of the people online all around the world then you would love to hear this, that on an average there is only 3.74 degrees of separation between two Facebook users.
Forget about the users for a second and think about how much data would that be? Facebook takes more than 100 petabytes of storage to store your personal life on the web which includes your photos, videos and status updates. That size of data would be even larger than some of the biggest libraries in the world. For instance it is 100,000 times bigger than the Library of Congress.
That’s really a lot of data .All that data does really raise concern of the privacy of nearly 1.2 billion people on Facebook. Facebook has a data record of every user categorized in 47 categories. And if you consider it for a moment some may amount that to over 1,000 pages of a book about their life if they tried to print it all out. That could be used to write biographies of the people if you want to. Your past, your present and your future will always will leave a digital print of your existence and you will be remembered in the history of the digital world forever because of Facebook’s timeline presentation of people’s life. It also uses a lot of that data to sell highly targeted advertisements.
When it all began my friends use to ask me how Facebook earns money because if a thing grows out to be this big it gotta be earning a lot of money. And I used to be confounded at the time, but when I did research on the subject I was astonished to see the figures. Facebook does make a lot of money.
• In 2005, Facebook had a revenue stream of around 50 million dollars.
• In 2009, that figure soared and got raised to nearly 777 million dollars.
• In 2011, they reached the mark of billion dollars .They had a revenue stream of approximately 3.7 billion dollars at that time. Can you even imagine that?
That’s like five times increase in just 2 years between 2009 and 2011,.
• And the now the marketing fact is, all that cash comes from advertising. I never would have predicted that thing ever at that time.
• But now the modern times have given rise other income sources to Facebook like games and apps which are money earner niches as well.

Facebookusers

Now on a more serious note, what if Facebook just stops growing and gaining new users?
In 2009, its growth was approximately 22.8% in the quarter charts. But in 2012 the figures dropped down to as low as 6.6%.
Facebook is not number one social networking site everywhere in the world. For instance, in Russia, the top social media site is vKontakte.
Facebook’s markets (its users and its appeal to the audience) have become saturated, and most people in the Western side of the hemisphere who might use Facebook already do. So to keep growing, it needs to find millions of new users somewhere else.
And where would it find its new users?
According to the new stats Facebook and twitter are loosing followers especially teens. Teens see Facebook as a place only for mom and dad, they’re likely to adopt a new hang out online of their own. And, Facebook may go the way of Myspace and the dinosaurs and become extinct. But buying whats app was a bold move on Mark Zuckerberg’s part. And that too for 19 billion dollars. Phewww…that’s steep.
I think with the phenomena of dark sharing prevailing the web now Facebook will need to make some drastic changes to come on top again. Because people are becoming more paranoid about sharing their life on Facebook and are resorting more towards private sharing and messaging.
What’s your opinion ? What do you think will happen? Is there a definite chance that Facebook will bounce back?

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Emerging Trends in Social Media Marketing

trends

We are near to the end of another year, but at the end of this financial year we are looking at some very drastic changes in the field of social media marketing. For instance, in the beginning of 2014 social media marketing will become the necessity in the marketing plan of every enterprise as predicted by many business analysts.

Current statistics show that:

  •   Nearly 94% of all businesses use social media as part of their marketing platform.
  •  As close to85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure.
  •  And finally almost 60% of marketers are devoting the equivalent of a full work day to social media marketing development and maintenance.

Now as we ponder over the emerging trends in the current market we will notice the following changes-:

  •   Investment in social media will become imperative
  •  Companies are specifically hiring social media marketing managers to promote on social media.
  • The reason for current strategy in media marketing is because of the benefits of social media.

   1. Stimulate or kick-start a new business.

   2. Brand advertising.

   3. Word-of mouth promotion.

   4. Targeted Marketing.

   5. Reputable social credibility.(customer loyalty and trust)

  •  Content Marketing will be more prominent.

Companies are establishing and gaining trust of the customers by creating original and valuable content via a variety of channels. The quality information content about the industry helps companies to build an affinity with its demographic audience and obtain trust and loyal following to your product. This is a type of inbound marketing technique where we design and present our content to targeted customers. This trend is taking over antiquated marketing techniques like television and radio ads in the current market.

 

  •  Digital media-centric content will supersede.

We have seen a shift in the popularity of graphic content over the textual content in 2013.Visual content will become a key strategy to grab attention of the customers in the current market. Sites like Stumbleupon, Pinterest, Slidshare and Path are gaining specific hype for their visual and graphic content. Engaging more senses of the user is making product promotion more effective and that’s why more focus is being given to this type of  strategy.

  •   Simplicity will be a strategic advantage.

In 2013 we have observed that the active flow of too much information and content is distracting and confusing for the customers. So we will try to focus on something which is aesthetic,simple and immaculate i.e. we will give more importance to simplify customer experience and tone down our business advertising campaign.

  •   LinkedIn will be proficiently used for B2B business marketing.

 LinkedIn is ranked  #1 social networking site for professionals with around 238 million users in 2013.Because of its professional platform it can be used as a mainstream marketing tool for B2B business. And with the introduction of its Influencers program it is becoming the largest source of quality content for professionals thus creating a new  buzz in the field of  networking.

  •  Mobile-Friendly Content Will Be Necessary

Due to the widespread (and quickly growing) use of smartphones and tablets, it’s necessary for companies to create content that’s accessible to mobile users. According to new statistics “87% of connected devices sales by 2017 will be tablets and smartphones.” Whether it’s creating an alternate mobile version of a website or utilizing responsive web design, it’s important to provide a positive experience to users that are browsing via a mobile device.

  •   Conclusion

That’s it guys! These are the emerging trends that will completely change the game of  Social Media Marketing in 2014.And it would wise if we try  to swim in the same direction of the changing trend.

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