Is Google + the way to go?
Interesting question! Why should we create an account on Google+? Well for one reason straight that it has a direct and indirect connection to Google. And if we think for a second, we will see that YouTube, Google+ profiles have the advantage to get ranked or indexed by Google. Not only that you also increase the probability of getting targeted visitors from Google’s organic SERP if you have a Google Plus account. In case of Facebook we have “likes”, but Google has invented a new scheme of fan following by introducing “+1” votes. The more +1’s your page has the more cred your page gets because of your fan following. Plus ones are kind of social signals that let Google know that the content you’re sharing is being read and shared. Not only that profiles and pages on Google+ have a major impact on search engine rankings. So I am going to tell you some ideas and tricks that will show you some ways of how you can use Google plus for business. And there is the added benefit that you will increase the authority and influence of your company. Your brand will have more exposure and you will boost your search engine rankings.
Your Google Plus Profile
There is a About section that exist in your Google+ profile. Using this gives you the opportunity to write about your business and let people know what you are all about. You can introduce all kinds of products and services that you offer. This content will be used by Google as your page’s meta description and it will be shown in the search results as well. You can give links in the introduction content that will act as a backlink to different pages of your site. You can also use anchor text keywords which would be nice, but try to avoid keyword stuffing because it will only harm your website.
If you have profiles on other social media sites like Facebook, Instagram or Pinterest, then you MUST add them to the links section of your Google+ profile as well. It is the most effective way to get a little more link juice and equity from Google by having your social profiles included in your profile.
Add people to your Google+ circle
You can pretty easily find people to add to your circles based on common interest and this can done with the help of Google’s search feature. This is just like Twitter, where if you add someone to your Google+ circle then they will follow you back. And by doing so you increase your chance of more exposure when you start sharing your unique and informative content with the world!
Google Plus and PageRank
The posts that are updated on Google are crawled and indexed instantly. Google treats profile and pages on Google + just like “normal” websites, so they also have a PageRank and are just as powerful as other websites if we consider them in terms of ranking. Websites with higher PageRank will definitely rank higher for search keyword terms in comparison with those which have lower PageRank. And thus it can concluded that higher PageRank pages have more authority/equity and they pass this to sites to whom they are linked.
Key points that needs to be considered.
- When a link is shared on Google+, the anchor text used in the post becomes the title of the post that is being shared.
- Only shared links (the links that reside underneath your post) are followed. Links in the body of the post are strictly “no follow”, so they don’t have any authority.
- Most of the links present on the Google+ “About” page are “do follow” and they do pass link equity or authority.
- Images that are uploaded don’t have any authority. Attractive images may increase the popularity of a post and your click-through rates will soar, but these posts also do not have any authority.
Google Plus provides all the Web influence you need
If you have a large Google+ network then it will definitely help you directly or indirectly influence the SERP of the people who have added you in their circles (friends, acquaintances, family or else). Google Authorship is a very powerful tool that can help people to connect content creators to the content that they create.
Need to hangout, it will be good for you
This essentially provides you with a video chatroom where Google+ users participate in live and sometimes spontaneous video chats. Hangout is open to anyone who is in your Circle. Invitation can be offered to friends via email, or chat can be left public so that anyone can choose to pop in if he/she is interested in participating in that discussion. The necessary thing is that people who participate must have a webcam, mic and a Google+ profile. For the purpose of conducting your business socially, there are some ways that Google+ Hangouts can be integrated into your online marketing strategy. Some of them are as follows-:
- Online Meetings
- Customer support service
- Online Video Show or Vlog
- Press Release and Announcements
It doesn’t matter whether you believe that creating Google Plus profile is a hit or a miss opportunity, but it is an effective tool to promote your business and it certainly gives you an edge over your competitors. I hope this has convinced you to join Google Plus and use it because in the long run, I think Google + profiles especially Google authority will be a large part of Google’s algorithm. And it will used to determine how high to rank your website on the search engine.